From the start, I’ve chased patterns in what people love. Every 6 months brought a new obsession: Ghostbusters, cults, the Mafia. You name it. I even turned my childhood bedroom into a speakeasy, serving Shirley Temples to neighborhood kids while my parents hosted downstairs.
At age four, I could name every car logo on my street. My dad, regretting he hadn’t filmed it, predicted I’d end up on The Ellen Show.
What stuck was the instinct behind each phase, noticing what draws people in, and why.
Below is a glimpse into the early works that shaped how I think and craft strategy that lands.
When I realized my thinking could make an impact in 8th-grade
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Create a video to teach your class about a given topic.
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Connect the topic with something people already enjoy and engage with, so it’s easier to pay attention and understand. I put Newton’s Laws where the audience already lives, the game they couldn’t stop playing.
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An educational video that uses Fortnite gameplay to demonstrate Newton’s Laws. Visual storytelling that explains the science without feeling like school.
When I explored car culture in a 9 minute mini-doc
When I produced a love letter to my favorite on-campus job
When I turned a lease-up from nothing to something
with some strategic and creative magic
When I vlogged my middle school years
2016 travel vlog to Stone Harbor, NJ. Ended up in tow-truck after my dad’s electric car died.
Peak subscriber count was 350.
When I (still do) felt romance
Love stories I got to tell during my freelance days.
If you’re curious: ask me about the video + content strategy business I started as a freshman in high school.
If you want a laugh: ask me about the time I wore loafers across Manhattan for two days straight.