ANDREW COCCARO
Cultural Observer.
World Builder.
Why Finder.
If I were a campaign I’d be Apple’s Think Different meets the M&M’s Spokescandies, a visionary brain in a candy shell. I make smart ideas feel fun and fun ideas worth thinking about.
I live in the space between what people say and what they actually do. I’ve been studying what captivates people since I was a kid and that instinct has only evolved.
Also, It’s pronounced co-care-oh.
What I do for business.
Brand Positioning
Strategic Planning
Consumer Research
Audience Segmentation
Cultural Trends
Problem Solving
Creative Briefs
Account Management
Video Production
What I do for pleasure.
Karaoke
MadMen Rewatches
Perfect my Old Fashioned (open to peer review)
Argue with the pigeon about who gets the park bench
What I’ve done so far.
Drove a 52% lift in Gen Z purchase intent for Tide by reframing eco-sustainability as an act of rebellion.
Repositioned Crystal Light from diet grandma juice to a daily water-bottle essential using social listening and audience research to shift consumer behavior.
Leased a 509-bed residential property from total vacancy to 100% occupancy in nine months using highly targeted local marketing.
Doubled active student organization membership and tripled average event attendance by using social listening to overhaul the club’s strategy.
Founded and operated a freelance strategy and video production company, delivering 150 projects for 60+ clients across five years.
Scaled classroom engagement to 500+ students by teaching science lessons inside Fortnite.