ANDREW COCCARO

If Apple’s Think Different and the M&M’s Spokescandies had a baby, you get me. I’m a visionary brain in a candy shell and make smart ideas feel fun and fun ideas worth talking about.

I’ve been obsessively curious about what captivates people since I was a kid and that instinct has only been evolving. Also, It’s pronounced co-care-oh.

→ My Origin Story
→ My Resume

For business:

Creative Briefs & Briefing

Brand Strategy & Positioning

Qual & Quant Research

Consumer Insights

Cultural Trends

Subculture Mining

Audience Segmentation

Creative Problem Solving

Video Production

For pleasure:

Karaoke (Sweet Escape or Anything Sir Mix-a-lot)

Perfect my Old Fashioned (open to peer review)

Argue with the pigeon about who gets the park bench (they win every time)

Collect postage stamps and envelopes and write letters (with a Pilot G2, not Quill & Ink)

Get hype for the launch of GTA VI (Only the biggest entertainment product of the decade)

First day of Preschool (2008) and first day of Cannes Lions (2026)