Experience

President – Ad Club at VCU
May 2025 – Present

• Leading the strategic direction of a student-run advertising organization, aligning programming, partnerships, and initiatives with student career outcomes.

• Overseeing a 12-member executive board, fostering collaboration across strategy, creative, and operations.

• Building partnerships with agencies and industry professionals to create opportunities for students and the VCU advertising program. 

Producer – Ad Club at VCU
January 2024 – May 2025

• Translated creative goals into structured production plans, delivering award-winning video content on deadline.

• Produced short-form and long-form video content that increased social media engagement and event attendance.

• Coordinated with teams in a fast-paced environment to ensure consistent brand voice and execution.

Leasing & Marketing Agent – Parc View at Commonwealth November 2023 – August 2024

• Used insight-driven sales conversations to successfully lease a 509-person property a 509-bed property, consistently achieving occupancy and revenue targets.

• Leveraged persuasive storytelling to guide prospects and enhance the leasing experience.

• Boosted property visibility and engagement through on-brand social media content and communication.

Content Strategist – Fancyy Media
July 2019 – April 2024

• Founded and operated a successful freelance production company in high school, completing 150+ projects across five states over five years.

• Developed visual storytelling tailored to diverse audiences, transforming client goals into compelling narratives. 

• Managed end-to-end production, from client discovery and creative strategy to execution and delivery.