My childhood was a revolving door of obsession, including Ghostbusters lore, cult dynamics, the unspoken codes of the mob. At twelve, I bootlegged Shirley Temples out of my bedroom to neighborhood kids while my parents hosted dinner downstairs.
I’ve always been fascinated by human behavior where it’s most honest: irrational, ritualistic, easily bored, and my personal favorite, desperate to belong.
Strategy is understanding why people buy into worlds.
Here’s proof that I love studying how they work and building ones that stick.
The Work: Teaching Middle School Science in Fortnite
The Unlock: You can't force an audience into your world. You have to meet them in the mechanics of the world they already care about.
The Work: Freelance Wedding Films
The Unlock: Finding the universal human truth inside hyper-specific personal stories to make strangers feel something.
The Work: 9-Minute Mini-Doc on Local Car Enthusiasts
The Unlock: Car culture is about identity, tribal loyalty, and visual signaling.